Summary of Content Outputs

Copywriting samples for various marketing materials

Portfolio | Emails, landing pages, ads and poster, case studies

Emails

Wrote product launches, promos, holiday campaigns, blog newsletters, and email drips for a B2C audience. Strategically crafted to drive sales, support launches, and boost engagement.

Landing pages

Created content strategy and copy for product, category, FAQ, lead-gen, and campaign pages, applying SEO best practices while collaborating with designers and developers through a full-site redesign and migration.

Examples of published work:

• Multifocal Lenses – Category page with SEO-led structure and user-focused copy
• Blue Light Glasses – Product page optimized for conversions and awareness
• Computer Progressive Lenses – Educational lead-gen content for niche product
• Store Locator – Local SEO-optimized landing page for in-store visits

Social/paid ads and retail posters

Delivered compelling copy for digital and print ads promoting designer brands, house brands, product launches, and philanthropic programs. Localized content for Canadian, Australian, and New Zealand markets to drive both in-store traffic and online sales.

Social media strategy proposal

Developed and pitched a social strategy to the CMO, Brand Lead, and social team, featuring content themes, a posting calendar, channel strategy, and engagement tactics, resulting in improved posting consistency and stronger brand presence.