Multi-Channel Marketing Content

From a social strategy proposal to Clearly's leadership, to the email, landing page, and ad copy that brought campaigns to life.

Portfolio | Social Strategy, Email, Landing Pages, Ads & Posters

Social Media Strategy Proposal

Built and presented a social media strategy to Clearly's CMO, Brand Lead, and social team, defining content themes, a posting calendar, channel strategy, and engagement tactics. The ideas were rolled out gradually over time, helping the team post more consistently and build a stronger, more unified brand presence.

Emails

Translated briefs and goals from the email team into copy for product launches, promotions, holiday moments, blog newsletters, and drip sequences for a B2C audience, each written to drive a specific outcome: sales, launch support, or deeper engagement with existing customers.

Landing Pages

Contributed content and SEO input across product, category, FAQ, lead-gen, and campaign pages, partnering closely with designers and developers throughout a full-site redesign and migration.

Examples of published work:

• Multifocal Lenses, category page with SEO-led structure and user-focused copy
• Blue Light Glasses, product page optimized for conversions and awareness
• Computer Progressive Lenses, educational lead-gen content for a niche product
• Store Locator, local SEO-optimized landing page for in-store visits

Social/Paid Ads and Retail Posters

Supported multi-market campaigns with digital and print ad copy for designer brands, house brands, product launches, and philanthropic programs, localized across Canadian, Australian, and New Zealand markets to drive in-store and online sales.