I approach marketing from a strategy-first lens, with a focus on human-centred outcomes. I enjoy solving real-world problems through content, strategy, and technology, translating audience needs into content and campaigns that help both businesses and customers achieve their goals.
Over the past 6 years, I've worked with many brands from different industries, including e-commerce, medical and healthcare, travel and lifestyle, and fashion and beauty, to engage their target audience with high-impact, shareable, and easy-to-read content.
I've focused my career on the following key areas: content strategy, campaign execution, SEO, stakeholder collaboration, and brand storytelling, with an emphasis on translating expert knowledge into content that reaches wider audiences.
Graduated in MA Journalism and Media Communications, and BA (Hons) Mass Communication from the University of Hertfordshire.
I recently relocated from Canada to Edinburgh, and used the transition to explore new directions as the content industry continued to evolve, completing a TEFL diploma and certifications in content marketing and AI. I'm keen to bring that experience to my next role in marketing and communications.
I've written long-form and short-form blog posts, helping consumer heavyweights, emerging global players, sophisticated start-ups, and highly influential people to scale their businesses and connect with their audiences. Check out some of my latest work below.
To review an in-depth selection of my work or to discuss working together, please get in touch: