Phyllis is a copywriter based in Vancouver, Canada.

About Me

I approach content from a strategy-first lens, with a focus on human-centred outcomes. Enjoy solving real-world problems through content, strategy, and technology. My expertise lies in understanding user needs and designing content solutions to help both businesses and customers achieve their goals. I do this through content audit, content strategy, and content creation.

Companies I've Worked With

My Background

Over the past 6 years, I’ve worked with many brands from different industries, including e-commerce, medical and healthcare, travel and lifestyle, and fashion and beauty, to engage their target audience with high-impact, shareable, and easy-to-read content.

I’ve focused my career on the following key areas: UX writing, brand storytelling, SEO writing, conversion copywriting, and content strategy, with an emphasis on digital experiences.

Graduated in MA Journalism and Media Communications, and BA (Hons) Mass Communication from the University of Hertfordshire.

Skills & Expertise

My Blogs

I've written long-form and short-form blog posts, helping consumer heavyweights, emerging global players, sophisticated start-ups, and highly influential people to scale their businesses and connect with their audiences. Check out some of my latest work below.

Clearly’s new look: A guide to the upgrades | Clearly

Which contacts are right for me? | Clearly

If I wear glasses, will my eyes get worse (or better)? | Clearly

How effective are night driving glasses? | Clearly

What do the numbers on your glasses mean? | Clearly

What You Need To Know About Food To Feed Employee Productivity | EmployeeConnect